Does Web Video Promotion Work?

How Do You Get Your Web Video Ranking Well In The Search Engines?

Have you ever wondered about web video promotion and how some web videos seem to travel right across a specific niche or sometimes even right across the internet?

You will look at the main keywords for the niche and certain video’s are right across the search engines for most of the major keywords in that niche?

Generally this is by design, rather than by accident.

A lot of people make video for the internet, put it on You Tube and that’s it. There is no further promotion or optimization of the video.  There is no plan to acquire web video search engine ranking.

So Is Web Video A Great Promotional Tool?

Is web video the great promotional tool that lots of people say it is? Video on the web has certainly taken off over the last two years. One of the main advantages is that it delivers content in a way users like to receive it.

Web Video is a way to quickly get a message across and it appeals to more of the senses than plain text. It’s more engaging as a medium to communicate with.

Web Video Marketing

The answer to web video’s promotional advantages over other content is down to the strategy employed in making and using web video. Web video marketing means having a plan.

Like any other content, web video will need to be of interest to a specific viewer.  Web video advertising needs to make an impact.  It should aim to be educational, enlightening or entertaining in a way the viewer finds appealing.

Some basic but very ‘real experience’ videos do really well in terms of their appeal because they are ‘real life’ and don’t seem promotional. They don’t appear as sales videos.

Promotional And Educational Web Video

Yet promotional video  or sales video that is also ‘educational’, that shows people how to solve a specific problem, can also be very effective.

Basic Criteria

The video itself still needs to meet some basic criteria in order to be effective. The subject it covers obviously needs to be something that people are interested in or will be interested in, if the video can do a good job of grabbing their interest.

Making video that grab’s a viewers attention is sometimes more difficult than it first seems. Like any other media, if you don’t grab the viewer’s attention within a very short space of time they will simply click off.

Competition From Other Media

People are faced with strong competition from other media for their attention, so the video needs to stand out, grab attention and retain it. A good title and even an interesting start frame will help to draw viewers to a video.

Web Video Search Engine Ranking

It’s also a good idea to optimize the video to gain maximum promotional advantage from it. That means targeting the keywords and phrases the video is aimed at.

Strategy For Your Video

The other consideration is the strategy that’s used with the web video and this depends where the video is intended to be used.

If it’s a lead generating video, the objective of which is as a promotional lead generator, then 30 seconds may be enough to get the viewer to take action. A ‘Mini Web Video’

If the video is aimed at explaining a service or product then it will probably need to be longer and may be better suited for your web site visitors.

Two Stage Strategy

Using a two stage video strategy can work well. First to get attention and get a viewer to your web site, then a more in depth and informative video to give more information to a viewer with a confirmed interest in your subject matter.

The Secret To Extensive Web Video Promotion

There is a secret to acquiring extensive web video distribution and promotion and acquiring good search engine rankings.

Making a video for your business is only half the story. Ensuring it’s properly promoted across a wide range of sites is vital.

The broader the reach of your video, the more targeted visitors will be attracted to your site.

If you have any interest in web video either for your own business or to produce on behalf of other businesses, getting more information on making your video promotionally effective is a good next step.

Any promotional campaign you have in mind for your web video will need to include search engine optimization and marketing.

Social media marketing should also be included. It’s becoming ever more effective as a way to promote your content.

How Much Time Will Effective Promotion Take?

It always turns out that time will be a factor in any successful promotional efforts.

Uploading video to relevant video sites can become a massive drain on your time, so anything that can reduce the time taken on the mundane tasks will leave you more time to focus on the things that matter.

Popular Video Sharing Web Sites

YouTube has to be number one. Also consider MetaCafe, Google Video, and Yahoo Video as a minimum number of places to submit your web video.

Video can without doubt work well as a promotional strategy. Getting it right simply needs good planning and the right tools for the job.

If you have had success promoting your video on the internet, then I would love to hear about it.